How It Started
Hello! I'm J, or Jammy, as my husband would call me.
Like many others, I started this business as a tiny side hustle, selling only one product - our signature Keto Original Brownie.
I was encouraged by my husband (then boyfriend) to start selling them, as soon as I perfected the recipe and all our housemates were loving them (one was a head chef in a popular restaurant).
Everyone was sold on the incredibly delicious brownies that are actually guilt-free..
Why We Do What We Do
I was once very addicted to sugar, and was very lucky to have made the realisation about it and was disciplined enough to fix it.
Unfortunately, most people struggle with cutting sugar from their diets, and I wanted to do my part to help with that - starting with desserts.
My goal is to help more people consume less sugar (and carbs) and feel better each day.
Where We Are Now
As the COVID saga ended and the business continues to grow, my sister Jacelyn (on the right) joined me on this journey.
We are determined to debunk the stereotype of healthy food = not tasty, by creating more guilt-free desserts that taste just like, if not better, than the other ones out there that are made with high amounts of sugar and refined carbs.